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You are what you drink: Rooibos as a functional herbal tea

Around the world, consumers are gravitating towards functional beverages. They are increasingly asking: what can this drink do for me? With an array of health and lifestyle functions, Rooibos tea fits perfectly into this trend.

1. Immune boosting

Rooibos tea is popular in South Africa for promoting overall wellbeing and health. Rich in minerals and antioxidants, Rooibos tea is one of the healthiest herbal teas on the market.

Lab and animal studies have shown that the polyphenols in Rooibos could have anti-inflammatory and antiviral qualities. More scientific proof is needed, but according to South African Rooibos lovers, it is a great drink to supplement clinical treatments for colds, flues, and other diseases.

2. Calm, relaxation, and mindfulness

In our fast-paced world, mindfulness and relaxation have become highly trendy. People are always looking for new ways to bring peace and tranquility into their daily lives.

South Africans have been drinking Rooibos to help relieve stress and tension for more than 100 years, many citing the combination of unique taste, aroma, texture, as calming factors.

Some lab studies have linked Rooibos’ polyphenol contents to reduced levels of cortisol (the “stress hormone”). Although it would need a large human study to be confirmed, it remains a promising theory.

3. Sleep

Rooibos is caffeine-free and low in tannins, which means it is the perfect hot drink before bed. Many South Africans enjoy snuggling up with a cup of hot Rooibos with milk, especially when reading a book or watching a film. It helps to create a calming atmosphere, psychologically and physically preparing the mind and body for bed.

4. Digestion

Rooibos can help to settle an upset

stomach, especially when enjoyed with some honey, lemon, and/or ginger. It can also help relieve abdominal spasms.

5. Heart health

The polyphenols in Rooibos may help manage blood pressure levels and promote good circulation. Perfect, then, to supplement a healthy diet and active lifestyle.

To learn more about Rooibos tea and how we can help you incorporate this amazing product in your catalog, feel free to contact us at

We offer a range of bulk Rooibos, Rosehip, and Honeybush products and work hand-in-hand with our clients to ensure that we meet their specifications.

With world-class laboratory and production facilities, we have the capacity to refine and deliver bulk products to meet your needs and to develop new innovative products.

Our sales and marketing function can assist with high-quality digital assets and marketing strategies to introduce Rooibos to new markets around the world.

For more information, browse our website.

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