Ensuring a bright future for Rooibos through sustainability

Rooibos is an indigenous plant, part of the exclusively South African Fynbos ecoregion. We believe that farming Rooibos should be a matter of respect for the environment from which it comes, which is why we support various sustainability initiatives.

One of the issues Rooibos farmers face is that Rooibos lands have a concerningly low stand on average and the lifetime of fields has become shorter over time.